The Explorer brand archetype ultimate goal is finding oneself. For instance self-realisation through discovery. This archetype strives to answer the questions “What am I here for? What is my purpose?” Adventure is a means of enlightenment. The Explorer brand archetype is focused on self-discovery and self-sufficiency.
Explorer brands are outgoing, adventurous and brave. While being adventurous with their products and mission, they also inspire customers to forge new paths and brave the unknown. Invite customers to join you on your journey, but give them a leg up so they don’t feel excluded in the process.
All brands need a personality, is the explorer yours?
Open-minded, tolerant and resourceful.
Adventurous, alive and amazed. I have no limits.
Questioning, energetic and enthusiastic.
To experience a more fulfilling and authentic life.
Seek out and experience new things.
The explorer’s greatest desire is freedom.
Blaze your own trail.
Getting trapped and inner emptiness.
Aimless wandering, not able to commit.