What is a brand identity? Is it your logo? Your website look and feel? Your social media style? It’s all that and so much more.
A brand identity is a way to communicate with the world, distinguish yourself from your competition. And create a brand experience that encourages your prospects, customers and partners to engage with you.
“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.”
If you want your brand to thrive in the future, you need to build a brand identity that accurately transmits your core and is flexible enough to evolve with you. This doesn’t happen overnight. Strong brand identity needs to work for both your internal teams and the people who will interact with it, your customers. When you build your brand identity, make sure your brand is distinct, memorable, scalable and flexible, cohesive and easy to apply.
Our Five Identity Modules
Be A Legend offers five modules that you can pick and mix. Check out below which modules we offer and if you’re ready to identify your identity we invite you to leave us a message below or just give us a call: +31(0)70 743 14 13.
Designing a brand is about designing every touchpoint and the experience people have with your brand. And these days with a consistent internet connection, nothing goes unnoticed. The brand design reflects how your brand looks and how it feels. This includes your logo, colors, graphic language, font, and photography. Brand design is what brings your brand to life.
TONE OF VOICE
When customers identify a tone of voice, they’re also identifying a personality. It helps to build trust and tells customers who you are. It’s what makes you different. And it can be used to influence and persuade. A tone of voice is an expression of a company’s values and way of thinking, and it’s not to be considered lightly.
Brand Values are at the front and center of your brand and the business it represents. If you want to develop meaningful and long-lasting relationships with your customers in a way that brings repetitive businesses and raises brand value, you may want to define its values so that you give your audience something to remain loyal to.
Your brand is only as strong as the energy you put into it. Brand building and positioning require synchronised efforts of several moving parts in order to create a perception in the market(s) that drives your business forward. Positioning will help you differentiate your product or service from that of your competitors and then determine which market(s) or niche to fill.
A Corporate Identity is the most powerful and important tool for your company to grow in this competitive and fast moving market and leave a positive impact of your company on your customer’s mind. Often it includes a logo, brochure, website, and business cards. Your Corporate Identity is the key tool that represents your business in the market among various competitors.