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Brand & Website Design

Project PayPLaza Brand Redesign

PayPlaza is on a mission to make payment acceptance easy, from anywhere to everywhere. To help communicate its mission, PayPlaza launched a new corporate identity and website. Be A Legend played a key role in the development of PayPlaza’s new corporate identity and strategic foundations. For the new brand design, we’ve created a two-dimensional, authentic, modern, and flexible design. This design reflects PayPlaza’s corporate identity as well as its ambitions and its vision for the future.


Brand Archetypes
Mission & Vision
Brand Positioning
Logo Design
Brand Style Guide
Brand Values
Tone of Voice
Brand Personality
Website Design & Content
Employee Photo Bank
Photo Image Bank
50 Video Intro/Outro’s
POS Payment App Design
Press Release Launch Redesign 


Some intro and outro video examples:

redesign payplaza website

Our new brand design is the starting point of a new era for PayPlaza.
Nadine is a great strategical marketeer! She took me out of my comfort zone by sharing the vision and mission behind the creation of a whole new brand identity and that opened a completely new spectrum of options and inside-out thinking. We both and the Company had many learnings we will all benefit many years from. Thanks for the awesome journey, Nadine!

Edgar Plasa

CEO, PayPlaza