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Press Release PayPlaza unveils new corporate identity
Press releasePayPlaza unveils new corporate identity New brand design, website, and logo PayPlaza is on a mission to make payment acceptance easy, from anywhere in the world to everywhere in the...
Why do I need market research?
WHAT IS A MARKET RESEARCH?Market research has developed exponentially over the years, thanks to the rise of social media and mobile devices. Basically, market research contains the action or...
How to conduct competitive research
WHAT IS A COMPETITOR RESEARCH?Competitive research is an important strategy especially in any marketing strategy to observe, analyse and anticipate changes in its target market. Competitor analysis...
Is my brand relatable to “The Everyman” brand archetype?
Brand Archetype The Everyman The Everyman brand archetype is the typical girl/boy next door kind of type. Approachable and humble never aiming for a quick sell. This archetype prefers to sit down,...
Is my brand relatable to “The Caregiver” archetype?
Brand Archetype The Caregiver The Caregiver brand archetype is nurturing, helpful and altruistic. Above all the Caregiver aims to make people feel secure or nurtured and is focused on generosity and...
What is “The Ruler” brand archetype like?
Brand Archetype The Ruler The Ruler brand archetype sets a path for others. They want to create an environment of prosperity, security and stability. The Ruler is a big believer that rules are meant...
How to best describe “The Creator” brand archetype?
Brand Archetype The Creator The Creator brand archetype is an artistic one. This archetype touches upon discovery and innovation. The creator seeks to redefine human possibility through creative...
Is my brand related to “The Innocent” archetype?
Brand Archetype The Innocent The Innocent archetype brand is simple, carefree, and happy. This is the type that people can turn to when they need a positive-minded boost. Yet, they maintain a set of...
How to best describe “The Sage” archetype?
Brand Archetype The Sage The sage brand archetype is like a trustworthy, intelligent friend you can always depend on. If your company’s reason for being is to seek out the truth and to provide...