The Innocent archetype brand is simple, carefree, and happy. This is the type that people can turn to when they need a positive-minded boost. Yet, they maintain a set of reservations that people can rely on. The Innocent brand archetype is the do-gooder who only sees the best in people and life. They enjoy simple things. They are pure at heart and in action, still slow to judge and quick to forgive. The Innocent seeks harmony in the world.
Brands in sustainability, health, and food categories use often the innocent archetype. Innocent brands sometimes lack a backbone, so make sure you’re defining your values and standing up to them.
All brands need a personality,
is the innocent yours?
Simple, concise and optimistic.
Peaceful, great and simple.
Trusting, honest and valuing the positive.
To spread optimism and simplify life.
To always try to do the right thing.
For the world to live in peace and happiness.
Life doesn’t have to be hard. Keep it simple.
That the world gets forever tainted by
something negative or unnatural.
Being naive or gullible.