This brand archetype covers all types of love — friendships, parental, familial, and romantic. The Lover archetype wants to achieve intimacy, feel special, and make others feel special, too. Therefore, the Lover brand archetype is passionate and unashamed in fostering relationships and expressing appreciation.
Lover brands want to elevate your experiences. As a customer of this brand archetype you feel appreciated and encouraged to share your emotions. This helps to build a deeper connection. Lover brands are loved for their vulnerability and the way they celebrate humans and beauty.
All brands need a personality, is the lover yours?
Rich, warm and affectionate.
Special, welcoming and warm.
Focused on being connected. Building relationships.
To help people connect to their desires and heart.
To become more attractive to others.
The lovers greatest desire is to attain intimacy.
Love is all you need.
Being rejected or to get stuck in a situation that your not passionate about.
The desire to please others whether it’s good for you or not.