The outlaw is the cool and endearing archetype character. Whether its using swear words on social media or publishing a risky advertisement, the outlaw doesn’t adhere to social norms. In fact, it lives for shock and awe. Being an outlaw is a fine line to walk. You’re likely going to offend somebody with this archetype – just make sure it’s not your target audience that’s feeling the burn.
The Outlaw brand archetype customers are risk takers. They like to experience the uncommon, thrilling or even a little bit dangerous.
All brands need a personality,
is the outlaw yours?
Honest, controversial and loud.
Rebellious, liberating, challenging and exciting.
Encouraged to challenge the status quo
To create change and help customers to vent or break away from conventions.
Disrupt, destroy or shock.
Strong desire for revolution. Change the world for the better and also for the anarchy involved.
Rules are made to be broken.
Being seen as weak or powerless.
Crossing over to the dark side.