Brand Archetype
The Magician
The Magician brand archetype brings our wildest dreams to life. Most importantly they are interested in new products, ways and solutions not yet imagined. The Magician is idea-driven, thrives on vision and intuition. Magicians seem to make innovation look almost magical.
Magician brands customers are in awe. Certainly mesmerised by the possibilities and promises. Customer are fascinated by the story, following the brand and coming back for more. They want to see the magic happen.
All brands need a personality, is the magician yours?
BRAND VOICE
Very charismatic, visionary and compelling.
Rise above the crowds.
brand experience
Connecting with the brands identity and purpose.
BRAND CULTURE
Dynamic, inspiring and empowering.
Goal
Make dreams come true and to create something special or unique.
STRATEGY
Make your vision so clear that fear becomes irrelevant.
DESIRE
To make the impossible, possible.
MOTTO
We always find a win-win situation.
fear
Afraid of stagnation, uncertainty. Doubting and questioning own skills.
Achilles heel
Becoming manipulative.
The colour pallet for
the magician archetype
The Magician brand mood board
Don’t be afraid of the space between your dreams and reality. If you can dream it,
you can make it so.