Brand Archetype
The Hero
The Hero Archetype is all about rising to the challenge. This archetype seeks to protect and inspire others. Whether on the battleground, ball field, or political stage, the Hero is determined to leave a mark on the world.
Heroes inspire us to be bigger, braver, and stronger. Customers like to be shown that faith is in their hands. Therefore hero brands drives customers to be better. The customer experience is encouraging and result-oriented. In the end, they feel proud of themselves.
All brands need a personality, is the hero yours?
BRAND VOICE
Motivating. Proud and fast-paced
brand experience
Result-driven, encouraging and competitive
BRAND CULTURE
High standards and goal focused
Goal
Improving the world through perfect deeds and acts
STRATEGY
Being courageous, motivating and encouraging
DESIRE
To prove your worth through courageous acts
MOTTO
You only fail if you stop trying
fear
Being seen as arrogant. Or being seen as weak, vulnerable or soft.
Achilles heel
Being arrogant or challenging
The colour pallet for
the hero archetype
The Hero brand mood board
“If it doesn’t challenge you, it won’t change you.”