Brand Archetype
The Sage
The sage brand archetype is like a trustworthy, intelligent friend you can always depend on. If your company’s reason for being is to seek out the truth and to provide expertise or information to others. Or if you place a high value on knowledge, your brand is likely a Sage archetype.
Sage brands are brands that people turn to for information. Consequently, these brands share a common goal: to understand the world while sharing knowledge along the journey. Avoid trying to sound too smart, as this can make your customers feel inferior.
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All brands need a personality,
is the sage yours?
BRAND VOICE
Factual, decisive and intelligent.
brand experience
Educated, in the know. Solving problems and coming up with solutions.
BRAND CULTURE
Freedom of thought and encouraged analytical thinking.
Goal
To understand the world and
teach others what you know.
STRATEGY
Seek information and knowledge through
self-reflection and research and objectivity.
DESIRE
To find the truth.
MOTTO
The truth will come out.
fear
Being outsmarted, wrong or misled.
Achilles heel
Can study details forever and never act.
The color pallet for
the sage archetype
Brand mood board
Intelligent without a vision is
a bird without wings.