Brand Archetype
The Creator
The Creator brand archetype is an artistic one. This archetype touches upon discovery and innovation. The creator seeks to redefine human possibility through creative play. Above all, the creator celebrates all things artistic and still maintains commitment to truth and integrity.
The Creator brand archetype is a natural fit for marketing, design, and technology brands. Actually, any brand that dismantles old processes and creates something new, would be expressing the Creator archetype. The marketing of Creator brands is often extremely aesthetic and may seem to be works of art in and of themselves.
All brands need a personality, is the creator yours?
BRAND VOICE
Unique, descriptive and visual.
brand experience
Feeling unique and special, quality driven.
BRAND CULTURE
Encourages self expression, creative thinking and new ideas.
Goal
To realise a vision, express themselves and promote individuality.
STRATEGY
Self-development in an artistic way.
DESIRE
To create something that has a perfect value.
MOTTO
Your only limitation is your imagination.
fear
Lost in inspiration. To have a mediocre vision.
Achilles heel
To get stuck in perfectionism.
The colour pallet for
the creator archetype
The Creator brand mood board
I just want to make beautiful things,
even if nobody cares.