Brand Archetype
The Explorer
The Explorer brand archetype ultimate goal is finding oneself. For instance self-realisation through discovery. This archetype strives to answer the questions “What am I here for? What is my purpose?” Adventure is a means of enlightenment. The Explorer brand archetype is focused on self-discovery and self-sufficiency.
Explorer brands are outgoing, adventurous and brave. While being adventurous with their products and mission, they also inspire customers to forge new paths and brave the unknown. Invite customers to join you on your journey, but give them a leg up so they don’t feel excluded in the process.
All brands need a personality, is the explorer yours?
BRAND VOICE
Open-minded, tolerant and resourceful.
brand experience
Adventurous, alive and amazed. I have no limits.
BRAND CULTURE
Questioning, energetic and enthusiastic.
Goal
To experience a more fulfilling and authentic life.
STRATEGY
Seek out and experience new things.
DESIRE
The explorer’s greatest desire is freedom.
MOTTO
Blaze your own trail.
fear
Getting trapped and inner emptiness.
Achilles heel
Aimless wandering, not able to commit.
The colour pallet for
the explorer archetype
The Explorer brand mood board
If you think adventure is dangerous, try routine it’s lethal.