Brand Archetype
The Caregiver
The Caregiver brand archetype is nurturing, helpful and altruistic. Above all the Caregiver aims to make people feel secure or nurtured and is focused on generosity and compassion.
The message of the brand is to help others.
Caregiver brands give entirely of themselves to make sure others are taken care of. Their customers are people who are feared of selfishness and ingratitude and they want to do something for others. When you’re a caregiver, its key to show that you’re strong and capable.
All brands need a personality, is thE CAREGIVER yours?
BRAND VOICE
Kind, thoughtful and generous.
brand experience
Protecting people from harm.
BRAND CULTURE
Helping others.
Goal
Make people feel safe and cared for.
STRATEGY
Doing things for others.
DESIRE
The lovers greatest desire is to care and protect.
MOTTO
Treat others the way you want to be treated.
fear
Being selfish. Ingratitude.
Achilles heel
Being exploited.
The colour pallet for
the caregiver archetype
The Caregiver brand mood board
Start each day with a grateful heart.