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What is “The Explorer” brand archetype like?
Brand Archetype The ExplorerThe Explorer brand archetype ultimate goal is finding oneself. For instance self-realisation through discovery. This archetype strives to answer the questions “What am I...
Find out now if your brand relates to the “Outlaw” brand archetype.
Brand Archetype The Outlaw The outlaw is the cool and endearing archetype character. Whether its using swear words on social media or publishing a risky advertisement, the outlaw doesn’t adhere to...
What is “The Magician” brand archetype like?
Brand Archetype The Magician The Magician brand archetype brings our wildest dreams to life. Most importantly they are interested in new products, ways and solutions not yet imagined. The Magician...
How to best describe “The Lover” brand archetype?
Brand Archetype The LoverThis brand archetype covers all types of love — friendships, parental, familial, and romantic. The Lover archetype wants to achieve intimacy, feel special, and make others...
Is my brand related to “The Hero” brand archetype?
Brand Archetype The Hero The Hero Archetype is all about rising to the challenge. This archetype seeks to protect and inspire others. Whether on the battleground, ball field, or political stage, the...
Does my brand relate to “The Jester” brand archetype?
Brand Archetype The Jester The Jester brand archetype is playful, curious and attention-driven. The Jester uses humour in almost any situation and attracts innovative, outspoken people. This...
How to create a modern customer journey in five stages
WHAT IS A CUSTOMER JOURNEY?A customer journey maps the entire customer process. It starts with your customer searching for a product or service to buying your product or service. And it ends with...
Find out now which “Brand Archetype” best relates to your brand.
WHAT IS A BRAND ARCHETYPE?Archetypes represent a pattern of ideas and way of thinking that is consistent across time, generations and cultures. They remain consistent over time because they...
4 easy steps to take helping you create your “Customer Profile”
WHAT IS A CUSTOMER PROFILE?A Customer Profile is a description of a customer or set of customers. Basically this includes psychographic, geographic and demographic characteristics. As well as buying...