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Press Release PayPlaza unveils new corporate identity

Press Release PayPlaza unveils new corporate identity

by | Nov 15, 2020 | PRESS RELEASE

Press release

PayPlaza unveils new corporate identity

New brand design, website, and logo

PayPlaza is on a mission to make payment acceptance easy, from anywhere in the world to everywhere in the world. To help communicate its mission, PayPlaza is launching a new corporate identity.

With its new brand design, PayPlaza has created a uniform, modern, and authentic group brand experience amongst its staff, partners, resellers, and customers. Featuring a straightforward two-dimensional design, the new PayPlaza logo reflects the company’s core identity – upbeat, no-nonsense, can-do, and down-to-earth. The new design aims for high flexibility and is intended for a wide variety of digital applications.

“Our new brand design is the starting point of a new era for PayPlaza”, says CEO Edgar Plasa. “By formulating our true purpose and company values as well as new partner programs and clear product features, the PayPlaza brand is undergoing a fundamental transformation towards a future of FOCUS and Point-of-Sale (POS) Payment Acceptance made easy. Therefore, now is the right time to make our new brand values visible to the outside world. Together with the new responsive website, PayPlaza offers an enriched user experience, whichever the device and whatever the point of access. Our goal is to create a community where our employees, our partners, and their merchants can share their views, both on PayPlaza and on the Point-of-Sale Payment Acceptance industry as a whole”, Plasa adds. 

The new corporate identity reflects PayPlaza’s vision

Creative marketing agency “Be A Legend” played a key role in the development of PayPlaza’s new corporate identity and strategic foundations. “For the new brand design, we’ve created a two-dimensional, authentic, modern, and flexible design. This design reflects PayPlaza’s corporate identity as well as its ambitions and its vision for the future”, Nadine Lucas states. 

New website features available end of 2020

“PayPlaza commissioned us to implement a new European brand experience on all channels and across all touchpoints. As a general principle, PayPlaza aims to present itself as a dependable, innovative, and resourceful business that keeps their stakeholders’ interests at heart, whether they be its partners, resellers, customers, or employees”, Lucas explains. By the end of 2020, the company website will therefore include new features, such as a partner portal, how-to videos, and video testimonials by partners, merchants, and employees.

PayPlaza’s new corporate identity will be reflected not only in its online and offline communication but also in all of its Payment Acceptance solutions – software as well as hardware.

About PayPlaza

PayPlaza is a leading supplier of world-renowned payment terminals and Point-of-Sale (POS) software in Europe. In the Benelux, PayPlaza is part of the top three in POS payment software. In 2010 PayPlaza developed a payment platform that enables unique solutions for card acceptance at any point of sale, giving the customer a true omnichannel experience. Since 2012, PayPlaza’s solutions have been rolled out throughout Europe. PayPlaza’s solutions support all languages and currencies and meet local card acceptance requirements, doing so at local cost and in accordance with country-specific requirements.

About Be A Legend

Be A Legend is a full-service creative marketing agency based in The Netherlands.  Its mission is helping companies of any size find their true purpose and bring their brand story to life. Be A Legend believes a company’s current and future customers are its primary asset. By inviting customers and prospects to fully engage with its client’s story, strategy, and purpose, Be A Legend helps create and develop brands that turn customers into brand ambassadors. Be A Legend combines insights and strategy with great creative concepts and winning execution, bringing the entire customer journey to life: from pre-boarding to legends.

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Website PayPlaza
Why do I need market research?

Why do I need market research?

by | Apr 18, 2020 | DISCOVERY PHASE

WHAT IS A MARKET RESEARCH?

Market research has developed exponentially over the years, thanks to the rise of social media and mobile devices. Basically, market research contains the action or activity of gathering information about customers’ needs and preferences. It has become easier and faster for researchers to reach out to more people than ever. This has led to more generated insights and a more comprehensive understanding of nowadays customers. On the downside, market research companies became more intrusive, leading to breaches in privacy and manipulation of public opinion. Could you imagine what will happen in the next decade? Will new trends in market research emerge for the better or worse? We’re witnessing glimpses of what to expect in the next decade, both exciting and scary.

WHY SHOULD I CONDUCT MARKET RESEARCH?

Market research helps you comprehend the demands of your customers, detect more business opportunities, plan the perfect marketing campaign, minimise loss, and keep track of your competition. It allows you to classify your objectives while following the current trends. Whilst taking advantage by reaching out to your target audience. Identifying problems before they happen is crucial if you want to grow. Effective market research will not only allow you predict some of the challenges that can occur but also it will verify market needs. Improve your company offering and customer experience. Your solution might seem to be a proper market fit, but if it’s not the case, you’re in great trouble. The process of market research is designed to reduce the risk and to make your marketing strategy cost-effective for your business.


from what we think to what we know!
the four market research metrics

1. basic Market research data

In conducting your market research, you will collect two types of data: primary and secondary. Primary data is data that comes directly from the source: potential customers. You can compile this information via surveys, focus groups and other methods. Secondary data involves collecting statistics, reports, studies and other data from companies such as government agencies, branch associations and your local chamber of commerce. 

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2. Conclude if your value proposition is unique

Your proposition describes why others should use your company products or services and not the competition. A particularly useful data collection method in this area is the use of focus groups. Get some groups of potential clients together and tell them about your ideas. Tell them how your ideas are unique. Tell them how you would want your program to be seen (it’s positioning). And most importantly ask them what they think.

3. Conclude if YOUR product meets YOUR customer needs 

How can you develop a product with the features and benefits to meet that unmet need? How can you ensure that you have the capacity to continue to meet the demand? This is where customer focus groups can really be of value. Conduct some customer focus groups, including asking them about their preferences, unmet needs and how those needs might be met. Run your ideas past them. Don’t forget to ask them what they would need to use your services and what they would pay for them. One of the best ways to make this conclusion is to conduct an evaluation. An evaluation often includes the use of various data collection methods. For example; observing and interviewing clients. Developing white papers or conducting a product field test, or pilot.

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4. CONCLUDE IF YOUR ADVERTISING AND PROMOTIONS STRATEGIES ARE EFFECTIVE

One of the best ways to collect these insights is to evaluate the results of your advertising. This could include the use of several data collection methods among your customers. Including observing and interviewing customers. Administrating questionnaires with your customers and if possible even developing case studies or ghost blogs.

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THIS IS HOW WE WORK

Turn ideas into action! Be A Legend makes sophisticated research simple. We help you identify your opportunities to serve various groups of customers. Be A Legend does this by examining the size of the market and how many people might have an unmet need. We help to determine the best methods to meet the unmet needs of your target markets. Last but not least we clarify your unique value proposition.

 

Ready to get started?

Contact Us
How to conduct competitive research

How to conduct competitive research

by | Apr 18, 2020 | DISCOVERY PHASE

WHAT IS A COMPETITOR RESEARCH?

Competitive research is an important strategy especially in any marketing strategy to observe, analyse and anticipate changes in its target market.
Competitor analysis helps you find the strategic choices of other companies. It helps you understand the advantages and disadvantages of your competitor’s choices. Their working methods in content, products, recruitment, pricing, social media, marketing and more. It helps you effectively deal with your competitors and gain an edge over them? 

Why should I conduct COMPETITIVE research?

Competitive research arms you with the ability to identify industry trends and adapt to competitor campaigns or strategies in order to maintain your ground or out-compete them entirely. A competitor analysis lets you uncover the weaknesses of those who stand in your way. Warning! Before analysing your competitors, think about what you are going to do with this information. Without a plan for implementing your product, website, or quality brand content, the information collected will not be useful to your business. Before you start your analysis, you need to understand your goals and meanings. Try to articulate what market it is that you serve. Who are the customers in this market and what problem, need, or wish are they experiencing? Which brands are currently satisfying these needs and how do these brands differ? If there are multiple products tailored to different market segments, try to define the ways in which these products can be grouped together or set apart. Make sure you have these clear before you undertake the 7 steps. 


7 steps how to conduct YOUR competitor research

1. List YOUR COMPETITORS

Identify and list your direct and indirect competitors. As you’ve established some broad categories before starting you should now look at direct and indirect competitors to your products/services. These include any company that sells a similar or identical product or service as your company. If there are many competitors in your market, choose a handful of competitors that you believe are the largest threat to your business. Make sure to think about where the market is heading. Your goal is to understand the ins-and-outs of every business that poses a threat. Try to list at least 5 competitors (if possible) in each of these categories.

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2. RESEARCH YOUR COMPETITORS CUSTOMER EXPERIENCE & WEBSITE

Once you’ve found your main competitors, set your criteria, and chosen your competitive analysis framework, you can really begin running your competitive analysis. Analyse each competitor against your list of criteria, and answer all the questions relevant to refining your company processes. After collecting all the information about your competitors, put all the data together and see exactly where your company stands in comparison to your competitors.

Why is it important to track your competitors’ website, founding date, fundraising rounds and employee count? So you can use it as a benchmark against your own growth. If your company is five years old, how fast did your competitor grow when it was at your stage? How many customers did it have? How much revenue was your competitor generating? Once you’ve gathered your data, its best to organise the information in a table format.

3. COMPETITORS MARKET POSITIONING

Now that you’re done collecting company and website information about your competitors, it’s time to dive deep into their market positioning. Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It’s about carving out a spot in the competitive landscape, putting your stake in the ground, and winning mindshare in the marketplace. Being known for a certain “something.” You can provide the most comprehensive offering, the best offering, or the cheapest offering, but you can never provide all three. Keep it simple.

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4. PRODUCTS & PRICING

 After positioning your company it is important to analyse your competitors’ product and service offerings in terms of features and value gives you an idea of the decision-making process your customers go through. Also try to take a look at the competition’s pricing structure. Include detailed information such as warranty options and service fees. You can also make observations about their subscription services – do they have monthly or quarterly options or is it a lifetime fee? How does their pricing compare to yours? If you notice your pricing is drastically different than the rest of the market perhaps it’s time to reconsider your strategy. 

5. EXTRA SERVICES & PROGRAMS

Check if your competitors have any other extra services or programs which are unique to the rest of the players in the market. Get inspired! While digital channels are key in today’s marketplace, you also need to pay attention to offline channels like events, meetups, conferences, and direct mail. This is where face-to-face interactions occur that are often the key to establishing connections and sealing deals. You can usually find out information about offline events by visiting the “Events” section of your competitors’ websites and also searching for their names in relation to conferences and events on the wider web.

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6. ONLINE REVIEWS CHECK

Whilst still on your hunt for patterns that help you identify why your customers are choosing your competitors. Researching product reviews can help you get valuable voice-of-customer data.  Including pains and problems that you can use to develop your own strategy.

Customer reviews are also a great place to find so-called “trigger events” that lead customers to look for a new product or service solution. For example: if a business opens a new location, it needs services that will help find a new office, set it up, and move furniture. Therefore, opening a new office can be a trigger for searching for a solution that helps companies assist in this process.

This is an important part of the buying process and customers are usually happy to share this information in their reviews.

7. SOCIAL MEDIA

You and your competitors are competing for the attention of potential customers. That’s why it’s useful to know how your competitors use social media channels to reach their target audience.
Example questions are:

  • Where do your competitors advertise?
  • What keywords do they buy on Adwords?
  • Do they advertise on Youtube, Facebook, Linkedin, Twitter or other social media platforms?
  • Do your competitors focus on selling in specific verticals?

 

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8. FIND YOUR OPPORTUNITIES

Now that you’ve discovered some of the biggest differences between you and your competitors, it’s time to find a way how you can use this information to improve your own business results. Your competitive research should reveal at least one area your business can improve on. 

Keep in mind that competitive research is an ongoing event. Ongoing monitoring is necessary to ensure that you are staying competitive in the marketplace.

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THIS IS HOW WE WORK

Together with you and your team, Be A Legend will deep dive into the world of your competitors. Conducting surveys, personal interviews and online and offline research. Be A Legend will collect all insights and prepare a report including an overview of opportunities to beat your competitors.

Ready to get started?

Get in touch
Is my brand relatable to “The Everyman” brand archetype?

Is my brand relatable to “The Everyman” brand archetype?

by | Apr 13, 2020 | BRAND ARCHETYPES

Brand Archetype
The Everyman

The Everyman brand archetype is the typical girl/boy next door kind of type. Approachable and humble never aiming for a quick sell. This archetype prefers to sit down, crack open a beer and talk a little bit about life. The Everyman is universally relatable. We all can relate in some way to the Everyman.
Above all, this archetype is all about quality over quantity.

Everyman brands give people a sense of belonging. They have an everyday functionality. These brands often use low to moderate prices. It is important for the Everyman brand to be different in a positive way from more exlusive or higher-priced brands. In other words the Everyman brands have the common touch, solid virtues and give a sense of belonging.

 

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All brands need a personality, is the everyman yours?

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BRAND VOICE

Humble, honest and friendly. 

brand experience

Feeling valued and included.

BRAND CULTURE

Work hard & make people feel valued.

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Goal

To be relate and to belong to others.

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STRATEGY

Develop solid values, being down to earth and accessible.

DESIRE

Desire to being accepted and accepting others.

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MOTTO

Work hard, stay humble.

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fear

To be left out or leave anyone else behind.

Achilles heel

Losing one’s own self in an effort to blend in.

The colour pallet for
the everyman archetype

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The Everyman brand mood board

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Keep living and not stress over what you can’t control.

LEARN MORE ABOUT THE OTHER ARCHETYPES

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The Lover

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The Jester

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The Caregiver

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The Everyman

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The Creator

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The Innocent

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The Sage

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The Ruler

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The Explorer

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The Outlaw

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The Magician

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The Hero

Is my brand relatable to “The Caregiver” archetype?

Is my brand relatable to “The Caregiver” archetype?

by | Apr 13, 2020 | BRAND ARCHETYPES

Brand Archetype
The Caregiver

The Caregiver brand archetype is nurturing, helpful and altruistic. Above all the Caregiver aims to make people feel secure or nurtured and is focused on generosity and compassion.
The message of the brand is to help others. 

Caregiver brands give entirely of themselves to make sure others are taken care of. Their customers are people who are feared of selfishness and ingratitude and they want to do something for others. When you’re a caregiver, its key to show that you’re strong and capable.

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All brands need a personality, is thE CAREGIVER yours?

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BRAND VOICE

Kind, thoughtful and generous. 

brand experience

Protecting people from harm.

BRAND CULTURE

Helping others.

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Goal

Make people feel safe and cared for.

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STRATEGY

Doing things for others.

DESIRE

The lovers greatest desire is to care and protect.

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MOTTO

Treat others the way you want to be treated.

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fear

Being selfish. Ingratitude. 

Achilles heel

Being exploited. 

The colour pallet for
the caregiver archetype

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The Caregiver brand mood board

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Start each day with a grateful heart.

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LEARN MORE ABOUT THE OTHER ARCHETYPES

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The Lover

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The Jester

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The Caregiver

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The Everyman

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The Creator

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The Innocent

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The Sage

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The Ruler

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The Explorer

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The Outlaw

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The Magician

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The Hero

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