Brand Archetype
The Lover
This brand archetype covers all types of love — friendships, parental, familial, and romantic. The Lover archetype wants to achieve intimacy, feel special, and make others feel special, too. Therefore, the Lover brand archetype is passionate and unashamed in fostering relationships and expressing appreciation.
Lover brands want to elevate your experiences. As a customer of this brand archetype you feel appreciated and encouraged to share your emotions. This helps to build a deeper connection. Lover brands are loved for their vulnerability and the way they celebrate humans and beauty.
All brands need a personality, is the lover yours?
BRAND VOICE
Rich, warm and affectionate.
brand experience
Special, welcoming and warm.
BRAND CULTURE
Focused on being connected. Building relationships.
Goal
To help people connect to their desires and heart.
STRATEGY
To become more attractive to others.
DESIRE
The lovers greatest desire is to attain intimacy.
MOTTO
Love is all you need.
fear
Being rejected or to get stuck in a situation that your not passionate about.
Achilles heel
The desire to please others whether it’s good for you or not.
The colour pallet for
the lover archetype
Brand mood board
Share your passions. Focus on relationships. Never hide your beauty, it’s who you are.